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Entering the US market isn't just about sales. It requires transforming how your entire company operates — your positioning, team structure, investor narrative, and go-to-market motion — to become genuinely investible and win traction in the world's most competitive arena.
Seed embeds senior operators directly inside your company, working alongside your founders to execute the transformation — not just advise on it.
Start the ConversationReframe your value proposition for US buyers, investors, and partners who think differently about problems and solutions.
Build the narrative, metrics, and relationships needed to raise from US venture capital and strategic investors.
Experienced operators — not consultants — who sit inside your company and execute alongside your founding team.
US-tuned sales motion, channel strategy, and customer acquisition built for Silicon Valley and beyond.
Most advisory relationships stay at arm's length. Seed is different — we embed senior operators inside your company who bring the networks, pattern recognition, and executional capacity to make US market entry real.
End-to-end strategy and execution for entering the US market — from entity formation through first customers.
Investor introductions, pitch preparation, term sheet navigation, and closing support from operators who've done it.
Restructure team, culture, and operations to meet the expectations of US customers, partners, and investors.
Seed works with governments, accelerators, and corporates to design and run programs that connect their startup portfolios to the US market — creating real outcomes, not just matchmaking.
Explore ProgramsCurated, high-impact US market entry programs for government-backed startup cohorts — landing the right meetings, with the right people, in the right markets.
Embed Seed operators into your accelerator as a dedicated US expansion track. We deliver structured curriculum, investor introductions, and ongoing mentorship.
Help corporates source, assess, and partner with international startups entering the US — creating deal flow and strategic optionality.
Move research out of the lab and into US markets with practical go-to-market support, IP positioning, and investor readiness programs.
The Seed network spans venture capital, corporate innovators, government trade bodies, and leading accelerators — all connected by a shared interest in backing exceptional companies entering the US.
We partner selectively with organisations who are aligned on quality over volume, and who believe the best startups deserve the best possible shot at the US market.
Become a Partner
Access to curated deal flow of market-ready international startups
Trade programs that create measurable outcomes for startup cohorts
US expansion capability embedded in your existing programs
Strategic startup partnerships aligned with your innovation agenda
Seed Innovation is an independent advisory firm based in Palo Alto, CA. We exist because most of the world's best startups never make it to the US — not because they lack the product, but because they lack the playbook and the partners to operate here.
Our model is simple: we embed experienced C-level operators inside early-stage companies entering the US market, and we stay until the job is done. We call it Company Market Fit — and it goes far deeper than product-market fit alone.
We work with a small number of companies at a time, by design. Quality over volume, always.
Our partners have built, scaled, and exited companies across three continents. They embed inside your business and execute alongside you — not from the sideline.
20+ years as a growth-stage CEO and COO across multiple SaaS technology companies. A specialist in early-stage startups and retail technology, Jason has led companies through US market entry, capital raises, and international expansion — and stays embedded until the job is done.
LinkedInFormer VP at Hewlett Packard Enterprise and DXC Technology, leading managed services sales and advisory across the Americas. Stephen has secured multi-year enterprise contracts, built high-performing teams of 50+ professionals, and driven strategic alliances with Microsoft, Google, AT&T, and Vodafone.
LinkedInCo-founded and led Stackla — a content marketing platform adopted by Apple, Meta, Disney, Ford, and the IOC — through rapid global growth and a successful exit. Damien brings a founder's instinct and a commercial operator's discipline to SaaS companies navigating scale, new markets, and investor readiness.
LinkedInTell us where you're at. We'll tell you if we can help — and if we can, we'll show you exactly how.
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